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Keynote Systems

Keynote Systems' existing logo (right) was dated and did not represent the image of the company leading the revolution in providing software-as-a-service resource scheduling, billing and payroll solutions.

The objective of the logo design project was to correct those fundamental issues through a design with a clean, modern, high-tech look and feel.

WEIT Marketing defined the creative objectives, managed the graphic design and design review processes, and led the project to a timely and successful conclusion.

The Result

The result is a logo (right) with three distinctive features that reinforce Keynote Systems' identity as a leading provider of ASP-based billing and payroll solutions:

• dots that form the primary graphical element of the mark - suggesting the digital nature of Keynote's ASP solutions
• contemporary color scheme - reinforcing the Company's leadership in the modern-era of ASP solution providers
• san serif typography that is contemporary, and accurately projects the image of a no-nonsense company

The Client

Keynote Systems is a leading provider of Internet-based scheduling, HR management, billing, payroll, and general accounting systems and associated support services to the home health and staffing industries.