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Microlanguage

Microlanguage's original logo (right) was not distinctive and communicated little about the nature of the Company, its core technology, or products.

The objective of the logo design project was to correct those fundamental issues through a design that features a clean, modern, high-tech look and feel, and graphical elements that form a visual metaphor for the function of the Company's Thematix technology - helping knowledge management systems understand the written language.

WEIT Marketing defined the project through a creative brief, managed the graphic design and design review processes, and managed the project to a timely and successful conclusion.

The Result

The result is a logo (right) that blends the Company's tag line ("we know what you mean"), a graphical element (the magnifying glass) that is a visual metaphor for the function of the Company's core technology, electric blue that communicates action and energy, blue and white that contrast to create a contemporary, clean image, and san serif typography that reinforces the image of a modern, technology-oriented, no-nonsense Company.

WEIT Marketing also designed the Client's stationary and business cards.

The Client

Microlanguage develops intelligent language processing technologies and applications. Microlanguage is the developer of Thematix™ - an innovative context-sensitive "semantic" search technology.