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SmartPill Diagnostics

APPRO Healthcare, Inc. was in the process of acquiring the assets of SmartPill Corporation, a small medical devices start-up, and changing its name to SmartPill Diagnostics. With the acquisition and name change came the need for a new logo with a clean, modern, and yet relatively timeless look that would provide a visual bridge from APPRO Healthcare's successful history of developing and bringing medical devices to market to SmartPill Diagnostics' focus on developing and bringing to market innovative medical devices employing SmartPill technology.

WEIT Marketing defined the project through a creative brief, managed the graphic designer and design review process, and lead the project to a timely and successful conclusion.

The Result

The result was complete customer satisfaction - a mark that hit the mark. The logo design merges graphical elements borrowed from the APPRO logo with a stylized image of the SmartPill Capsule, and clean, modern typography.

WEIT Marketing also designed SmartPill's letterhead and business cards.

The Client

SmartPill Diagnostics (now The SmartPill Corporation) develops and manufactures ingestible, capsule-based medical devices that aid in the diagnosis, definition, and therapeutic intervention of gastrointestinal disorders and diseases.