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Applied Sciences Group (ASG)

Redesigned ASG Homepage Redesigned ASG Inside Page

The Project

Paul Buckley, president

"In the past three days I've received compliments about the Applied Sciences Group Website from four vendors and customers, all of whom pretty much said the same thing:

'It's a wonderful site that takes a very hard-to-advertise subject (software engineering) and makes it an easy read. It has a 'homey' appearance.'

Congratulations, WEIT Marketing!"

WEIT Marketing was engaged to upgrade the look, feel, content, and functionality of the Client's Website. Specific issues with the Client's current site we were asked to address:

Lacks a scalable sub-navigation schema
Content was not presented for ease of user access, and did not call visitors to take action
Lacks forms that support calls-to-action or general info requests
A design that does not reinforce's Client's corporate identity
Lacks user-friendly intra-site links that enable single-click access to content of interest
Lacks a site search function
Content is out-dated and of generally poor quality
Website is an ineffective lead generation platform

Another challenge of this project was to develop a sales and marketing tool that serviced a highly diverse organization, with many stakeholders and many more customers within many target markets.

The Result

All of the issues were addressed and objectives were achieved. Several features of the new site are worthy of note:

dynamically loading homepage "featured service" banners
homepage headline news
comprehensive site content search function
case studies indexed by product/service
key personnel spotlight features

The Client

Applied Sciences Group provides technically superior software engineering solutions for applications involving research, industrial and manufacturing environments, design-oriented engineering services, technical project management, and training.

Our Web Work