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Health Force

The Project

WEIT Marketing was engaged to design Health Force's first generation Website. Specific objectives we were asked to address:

• Implement a design that reinforce's Client's corporate identity
• Implement forms to support calls-to-action: aide and nurse applications, request more information
• Use testimonials to illustrate the Client's integrity, quality of service, and customer satisfaction
• Use employee surveys to illustrate employee satisfaction
• Implement user-friendly intra-site links that enable single-click access to content of interest
• Enable the Website to function as an effective lead generation and employment platform
• Employ best practices in Website design

WEIT Marketing defined the site outline, managed the project, wrote or edited all content, and lead the cross-functional team which selected the creative.

The Result

All of the objectives were achieved. Several features are worthy of note:

• wide use of images of people helping people
• a relatively open design
• print-friendly format pages
• in a later update, the ability for customers to pay by credit card was added

WEIT Marketing manages and maintains the site.

The Client

Health Force is a leading provider of home healthcare services to Western New York residents.