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Homespace Corporation

The Project

WEIT Marketing was engaged to redesign the look, feel, content, and functionality of the Homespace Website. Specific issues and objectives we were asked to address include:

• Implement a design that reinforce's the Client's identity
• Implement a navigation schema that is scalable
• Update the content to reflect the current organization, including the introduction of Second Chance Home
• Implement user-friendly intra-site links that enable single-click access to content of interest
• Implement forms that support calls-to-action: become a donor, become a volunteer, refer a friend, and contact us
• Employ best practices in Website design

WEIT Marketing defined the site outline, managed the project, wrote and/or edited all the content, and lead the cross-functional team which selected the creative.

The Result

All of the issues and objectives were addressed through the new site design/implementation. A few features are worthy of special note:

• spotlights were created on several Homespace graduates, and interspersed through-out the site
• most header images are of actual residents or graduates, many are among original photography by Errol Daniels

WEIT Marketing manages and maintains the site.

The Client

Homespace Corporation is a non-profit organization that provides affordable transitional housing and support services for homeless single parents and their children.