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Microlanguage

Redesigned Microlanguage Homepage Redesigned Microlanguage Inside Page

The Project

Robert Fritzinger, pres & CEO

"We were ready to begin marketing Thematix™ but needed a stronger corporate identity, Website, and collateral before taking our message to the press. At the urging of our VP of Sales, who had worked with WEIT Marketing, we hired them to develop our logo and second-generation Website.

Both projects were conducted on such a high professional level, and produced such satisfactory results, we hired WEIT Marketing to create new collateral and launch our PR program. In each case, they produced results that were timely, affordable, and very high quality."

With design of the Company's new logo complete, WEIT Marketing was engaged to upgrade the look, feel, content, structure, and functionality of the Microlanguage Website.

Specific issues with the Client's first-generation site we were asked to address:

Improve the overall look and feel
No Homepage news feature
Product area is not scalable, and content is limited and outdated
No support or service content areas
No forms to support customers, partners, job seekers, etc.
No site map

WEIT Marketing defined the project through a site outline and creative brief; kicked-off and managed the graphic design and design review processes; worked with the Client to capture existing, usable content; created nearly all of the new content needed; and worked closely with the programmer to thoroughly test the site to ensure it functioned flawlessly and met all Client requirements.

The Result

All of the issues were addressed during the course of the 5 week project. The resulting site:

reinforces the Microlanguage brand
presents content that accurately represents Microlanguage technology, products and services
allows prospective customers, partners, investors and employees to express their interests via custom forms
pushes news and events information to the homepage
features a scalable, intuitive navigation schema, and intrasite links throughout the site that allow visitors to leap to content of interest

The Client

Microlanguage develops intelligent language processing technologies and applications. Microlanguage is the developer of Thematix™ - an innovative context-sensitive "semantic" search technology.

Our Web Work