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SmartPill Diagnostics

Redesigned SmartPill Diagnostics Homepage

The Project

David Barthel, president & CEO

"We didn't have the resources to execute the logo design and Website projects within the desired timeframe. We leaned on WEIT Marketing to deliver both against pretty aggressive timelines.

They brought a very skilled graphic designer to the logo project, managed the creative process and then quickly transitioned to executing the Website project. They worked effectively with our Web design firm to ensure our new identity was reflected in the design, and drove the project to completion. They produced absolutely first rate results."

With design of the Company's new logo complete, WEIT Marketing was engaged to drive the new corporate identity into SmartPill's second-generation Website, design of which had begun months earlier.

We conducted a requirements analysis, established a site outline and project plan, and got to work moving the Website creative into convergence with the new corporate identity; not an easy task given the advanced state of the Website project - well into the second generation of look and feel mock ups. WEIT Marketing...

quickly established effective working relations with the Baltimore-based Web designer, and maintained those relations throughout the project
worked with the Client and Web designer to realign the Website requirements, site outline and creative guidelines
managed the project and the Web designer
pulled together and edited existing content, and created nearly all of the new content needed

Having led the logo design project, WEIT Marketing was called upon to substantively contribute to the homepage and secondary-level page layouts and designs.

The Result

All of the objectives of the Website project were achieved. The resulting site:

reinforced the Client's new identity represented a highly scalable and easily maintained information delivery platform
provided extensive product (technology and applications) information
allowed investors, customers, partners and prospective employees to satisfy and express their interests
pushed headline news and event information to the homepage
enabled visitors to opt-in to a news mailing list
featured intrasite links throughout the site that allowed visitors to leap to content of interest

The Client

SmartPill Diagnostics (now The SmartPill Corporation) develops and manufactures ingestible, capsule-based medical devices that aid in the diagnosis, definition, and therapeutic intervention of gastrointestinal disorders and diseases.

Our Web Work